Web Traffic, Conversions and Sales
11:45 a.m. Networking / Noon luncheon & program
Tuesday, Sept. 12 / Smokestack Urban Barbecue / 139 Green St., Worcester
Hans Riemer cuts through the fog of search-based and social
media advertising and through the thicket of analytics for businesses and organizations across the country.
His team at Market Vantage helps get the most from dollars spent in AdWords and social media platforms, working with communications professionals in other fields to deliver results to clients.
There are ways for smaller firms to do a better job with this and ways that larger ones can understand the work being done on behalf of their organizations without losing control over the process, “to help executives know enough to ask the right kinds of questions.”
Hans, also a TCC board member, will tell us about some of these — including free and low-cost analytical tools — when The Communicators Club kicks off its 2017-18 program lineup on Sept. 12 at El Basha in Worcester.
Since 1996, he has designed and implemented hundreds of successful Internet marketing and lead generation programs for companies in a variety of industries, non-profits and colleges.
Prior to founding Market Vantage in 2002, Hans was a senior product manager and market development manager for Apollo Computer, Hewlett Packard, and Novell, served as VP of Marketing for UltiMap Corporation, and as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products.
Still More Useful Programs to Come!
This luncheon meeting will feature the first in a series of engaging and useful topics for members and guests interested in communications and the economic landscape around us.
Subsequent programs being finalized include fake news, the innovation economy, your killer elevator pitch, writing for the web and communicating a call to action. Of course, networking and professional advancement are key to the mix of what we do.
That’s why it’s time to lock down membership at the Early Bird rate for this and as many programs as you can attend.
A Look Back on Our 2016-17 events:
Preparedness Never Rests: Behind the Scenes at MEMA
Sept. 13, 2016 / lunch-hour speaker
Chris Besse, who handles public information and social media for the Massachusetts Emergency Management Agency told us what MEMA does before, during, and after emergencies and disasters and his role in disseminating public information. He revealed the inter-agency coordination necessary in accurate messaging as well as crisis communications lessons and strategies during disasters.
A Power-packed Panel: Pitching to the Media
Oct. 11, 2016 lunch-hour event
5 Top Editors from Top Central Mass Outlets
shared best practices to get publicity on the internet, TV, radio and news pages. These key news decision-makers shared aspects that are generally fruitful and some applicable to their particular media, agreeing that their deluge of emails does not deter them from responding to a good story well promoted. Panelists were
Andy Lacombe of Charter TV’s Worcester News Tonight, Worcester Magazine Editor Walter Bird Jr., David P. Nordman, assistant managing editor/new media at the Telegram & Gazette, Brad Kane, editor of Worcester Business Journal and Hank Stolz, WCRN radio news.
Watch a video of this presentation »
Speed Mentoring & Networking: Career-building Insights
Nov. 15, 2016 / After-Work Event
Students and professionals networked and circulated among communications experts in several disciplines using the “speed dating” format. Stations at El Basha included Internet Marketing, Social Media, Video, Web Design and Content, Higher Ed Communications, Nonprofit Communications, Health Care Communications, Multi-platform Journalism, Events Promotion, Landing Your Communications Job.
This event was sponsored in part by Pagio Publishing and Pulse Magazine.
2016 Holiday Social & Food Drive
Dec. 13 / Evening Event
At the hibachi tables of 7 Nana on Shrewsbury Street, we had lots to chatter about amid the flaming artistry of the chefs and our own conversation to fan the flames. Communications Trivia was a humbling but educational experience for the teams who played.
Per tradition, we took in food and monetary donations to the Worcester County Food Bank.
Worcester’s Canal District: Visions and Revisions
January 10, 2017 Luncheon
Partaking of the fare at Smokestack Urban Barbecue, we virtually marinated in the rolling story of the Canal District with speaker Allen Fletcher, one of the earliest visionaries to help bring about the current transformation into a mixed-used urban neighborhood brimming with vitality. A fascinating treat for any communicator wanting to “know the territory.”
Falling in Love With Visuals: PowerPoint and Cellphone Video
February 14, 2017 Luncheon
A double-dip Valentine’s Day lunch program at El Basha, Worcester: First, Doug Bonin helped a large turnout at El Basha win the epic battle against complex PowerPoint presentations with his presentation, “Crazy Simple.” Here are some recommended links from Doug, whose TCC presentation will be on video on this website soon.
Then Videographer Jay Barry showed how to quickly produce and edit a cellphone video to post on the web and social media, including a video he put together just for the presentation.
A video of this double program will be on this site in the near future.
Worcester’s Innovation Economy
March 14, 2017
Program with Kevin O’ Sullivan of the Mass Biotech Institute, cancelled due to a snowstorm, to is to be rescheduled in our 2017-18 program lineup.
Behind the Communications Scene at the DA’s Office
April 11, 2017 Luncheon
Tim Connolly, communications director for Worcester County District Attorney Joe Early, has learned about life behind the crime scene tape in more than 10 years on the job. It’s sometimes emotional work to dispassionately dole out what can be said about investigations into life-shattering crimes.
Tim shared some of that along with how he hopped the fence from a long news reporting career, first to statehouse publicity roles and later into the world of crime in Central Massachusetts. It was an eye-opener for him, and us.
The Communicators Club Annual Meeting
May 9, evening event featuring Margery Eagan of WGBH radio
We enjoyed Guest Margery Eagan, co-host of the WGBH “Boston Public Radio” mid-day program and Boston columnist.
This rare Worcester appearance for Ms. Eagan filled us in on a background and love for journalism that informs her work on radio, with plenty of audience questions from an audience attuned to media and politics..
We also honored our scholarship recipient, Isabella Sansone of Nichols College, while presenting her with a $1,000 award for her dynamism and accomplishment as a marketing major.