On the fence about becoming a member of The Communicators Club? We’ve lined up our 2019-2020 speaker series’ first two participants — each of whom is sure to enable attendees to up their games in wooing customers and locking down data, respectively.

Worcester’s El Basha restaurant will be the venue for our 2019-2020 kickoff event,on Tuesday, Sept. 10, with business strategist Dr. Nancy Zare. Registration is now open; follow this link to the registration page.

We’ll mark the return from summer on Sept. 10 with a presentation by Dr. Zare, the founder of consultancy Rapport Builderz, Nancy will reveal the psychological secrets to sales success: a crucial but often-overlooked ingredient in converting — and keeping — customers and clients.

October 1 brings a presentation by lawyer and infosec specialist Cameron Shilling, who will address the surging threat of cyberattacks — and how to keep your key data and financial information safe from the nefarious hands of hackers.

The event is scheduled for 11:45 to 1:15 p.m. at O’Connor’s Restaurant in Worcester. Look for registration information soon.

With daily reports of ransomware exploits taking down entire web infrastructures, this is a timely topic for all. Cam was originally scheduled to speak in April, but the event was postponed.

Here are some more details on our guests and their presentation:

Mind-ing your business: The psychological secret to sales success

Dr. Nancy Zare, a Sales Strategist and Psychologist, has studied successful professionals and knows exactly how to acquire and keep customers. More importantly, she can do it for you — join us Sept. 10 to learn how.

The Rapport Builderz founder runs a consulting service that converts prospects into clients without using traditional sales techniques.

With a Ph.D. in social work from Boston College, Nancy gets into the minds of buyers and tells you precisely what to say and the approach to take to build rapport quickly and authentically.

Did you know:

  • Less than 2% of sales are made on the first contact.
  • Almost half (48%) of professionals NEVER follow up with their prospects even once!
  • Only 12% follow up at least 3 times.
  • Yet 80% of sales are made AFTER the 7th contact.

What are you doing to turn those prospects into clients, and clients into raving fans?

How do you become a top producer? Set yourself apart from the competition through Appreciation Marketing.

Please join our mailing list to be instantly notified when registration for this program opens.

Cyber Attack! Are you protected? Your family, business, clients?

The digital age has heralded explosive growth in the amount of sensitive data and financial information that is created, stored, and transmitted on computers and mobile devices and across the Internet and broadband.

These same technological advancements also pose serious threats to personal privacy and security, and serious potential liability to businesses that fail to take appropriate measures to protect personal information.

Attorney Cameron Shilling, an information privacy and security specialist, will address the regulations arising in this area and cover the key measures to safeguard the privacy and security of businesses, individuals and families.

Don’t miss this well-timed presentation at our Oct. 1 luncheon meeting.

Cam is a director at McLane Middleton, P.A. Ten years ago, he founded and he now chairs the firm’s Information Privacy and Security Group, which has grown to four attorneys and a technology paralegal.

In his 20-plus years as an attorney, Cam has managed, litigated and resolved numerous information security, technology and complex litigation matters throughout New England and around the country. He received a J.D. from Cornell Law School in 1995, and interned for U.S. District Court Judge Royce Lamberth in Washington, D.C.

[Top image: Composite illustration of Wikimedia Commons and FreePik images]