Power-packed Panel: Pitching to the Media
How do you get publicity in 2016? There’s no one-size-fits-all prescription for publicity to reach eyeballs on the internet, TV and news pages. But like anyone trying to make a sale, full- and part-time publicists ought to know the terrain and their audiences in their market area. Social media snapshots are only part of the picture.
Media outlets on- and offline drive much of the local conversation. How can your company, nonprofit or brand get publicity?
The Communicators Club is gathering a panel of five key decision-makers who will tell us how special- and general-interest news outlets work in 2016, with content flowing between their various platforms.
You can try to get it done in the world of five years ago, or you can join our Oct. 11 lunch-hour event at Sweet, where we’ll hear from:
Andy Lacombe, news supervisor for Worcester News Tonight
Walter Bird Jr., editor of Worcester Magazine
David P. Nordman, assistant managing editor/new media at the Telegram & Gazette.
Brad Kane, editor of Worcester Business Journal
Hank Stolz, WCRN radio
Eat, network, learn: Again we’re going with the grab-and-go price of $17 including lunch for TCC members and guests they register. Other visitors $25; Students with ID, only $15.