Erudite duo offers solutions to budding book authors’ biggest questions

Has the time come for you to write and publish a book? Yes—but where do you start?

  • Should you look for an agent or approach publishers yourself?
  • Should you SELF-publish?
  • What about writing tips, time management, writing pitfalls?
  • How do you promote your book once it is published?
  • Most important, how do you ensure it brings you business!

Those conundrums will be considered at The Communicators Club’s virtual event set for March 2. With the tag-team help of NYC-based consultant Todd Cherches and literary veteran Ken Lizotte, our guests will learn why writing and publishing a book is not only possible, but the smartest strategic move you can make in 2021.

The noon to 1:15 p.m Zoom session will include reflections on the process by Ken’s client Todd, a first-time author whose book, “Visual Leadership: Leveraging the Power of Visual Thinking in Leadership and in Life,” was published by Simon & Schuster last year.

Time will be allotted for questions from attendees. A $10 fee will be charged for the presentation. Note: Registration details will be available soon—please check back. About our speakers

Lead speaker Ken Lizotte CMC is the author of eight books of his own and a literary agent representing more than 200 others. As Chief Imaginative Officer (CIO) of Emerson Consulting Group in Concord Ken and his team transform business experts into thought leaders by helping them get their ideas published, then distributed to their target markets.

His most recent books include “The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time” (McGraw-Hill) and “The Speaker’s Edge: the Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs” (Maven House Press).

A regular speaker at business events, Ken has been interviewed by The Wall Street Journal, NPR, Fortune Magazine, Business Week, Writer’s Digest, and Investors’ Business Daily. Co-founder of the National Writers Union, he currently serves as pro bono president of Thoreau Farm, the birthplace of Henry David Thoreau.

Todd Cherches is chief executive and co-founder of BigBlueGumball LLC, an innovative New York City-based management and leadership consulting, training, and executive coaching firm. Author of the aforementioned “Visual Leadership,” his book is based on a methodology developed by BigBlueGumball that leverages visual thinking and communication to equip, enable, and empower business professionals of all levels—from individual contributors to senior-level executives—to maximize their performance, their productivity, and their potential.

He is a three-time award-winning adjunct professor at the New York University School of Professional Studies, where he teaches the top-rated graduate course, “Leadership & Team Building” for NYU’s Human Capital Management master’s degree program.

Todd is also a TEDx speaker and leadership lecturer at Columbia University; he earned a Master of Arts degree in organizational and interpersonal communication from the State University of New York at Albany, as well as a Bachelor’s in English Literature (magna cum laude) with a concentration in Shakespeare and poetry.

TCC is proud to bring this dynamic duo’s expertise to our audience. Please register for this fascinating look at the inner workings of book writing and publishing – a bucket-list item of professional communicators everywhere!