Lots of companies suffered enormously in the COVID era. Many freelancers felt the inevitable ripple effect, particularly niche service providers whose industries were disproportionately affected.
Enter the pandemic pivot. Some free agents shifted focus completely. Others saw an opportunity to reimagine the services they were already providing, and leverage their niche knowledge and experience in a new way.
Freelance copywriter Ken Lovering of KL Marketing Communications will share how he reinvented his business to continue to serve his specialty industry and those who want to write for it when he speaks at The Communicators Club Tuesday, March 1. Please attend with paper and pen in hand for an interactive exercise!
The Zoom-based program will be from noon to 1:15 p.m. Ken will answer questions from the audience after his presentation. The fee for the program is $10.
About Ken
Ken Lovering has been writing compelling copy and content for the travel industry since 1997. He started his career at Grand Circle Corporation, eventually overseeing four travel brands as copy director. In 2008, he went solo and launched KL Marketing Communications.
Since then, he has worked with some of the most recognized brands in travel, including Viking Cruises and VBT Bicycling Vacations. A former member and board member of The Communicators Club and resident of Worcester for 15 years, Ken now lives in Putney, Vermont.
Find out more about Ken at: www.KLMarcom.com and www.TCWMasterclass.com.