Feb. 2 virtual event: ‘Compelling Selling’ places trust on fast track
As a tumultuous time in our history winds down and the concept of “truth” becomes ever-more fungible, it’s an opportune moment to revisit successful business relationships’ bedrock principle:
The Communicators Club is proud to welcome back a guest speaker whose prosperous brand was built on that sentiment. Please join us from noon to 1:15 p.m. on Tuesday, Feb. 2, as psychologist and sales strategist Dr. Nancy Zare offers an up-to-date take on this crucial connection.
The Rapport Builderz founder will be offering key insights from her new book, “Compelling Selling: Simple & Profitable Tips for Effective, Efficient Sales Conversations.”
“According to Salesforce, 79 percent of buyers in the sales process want professionals who perform as trusted advisors. Yet, it takes time to build trust. Can you shorten the process? Yes!” she says. “By using the principles outlined in Compelling Selling, you build rapport quickly and authentically, become a trusted advisor, and end sales conversations with acquiring new clients.”
Nancy uses her trademarked technique, AlikeAbility, to “increase comfort, build trust, and reduce sales resistance, which opens the door to doing business together.” She’s eager to teach our Feb. 2 attendees how to profitably use that mindset in their own marketing efforts.
A $10 fee will be charged for the program.
Important membership news
Due to social-distancing protocols during the ongoing COVID-19 pandemic, The Communicators Club has been holding its monthly programs via videoconference. Because of this, all of those who paid for a TCC membership for the 2019-2020 series of events are being rolled over into a new membership for the coming 2020-2021 series of events with no membership fee.
For new individual memberships, the price has been dropped from $70 to $25 for the coming season of programs, which begins Tuesday, Sept. 15. Our Corporate Membership fee has been trimmed from $180 to $50 for the coming year.
Please take advantage of these outstanding offers to enhance your knowledge and networking! Visit our membership registration page to learn about the benefits of TCC membership and access the form.
Audio Journal’s Frandsen volunteers wisdom
Presentation provided advice to attract, nurture unpaid workforce
With two full-time staffers and a volunteer army of around 150 people, Worcester-based Audio Journal knows how to successfully recruit, train and retain those who want to assist the nonprofit organization in its mission of providing reading services for the blind.
Audio Journal Executive Director Mary Frandsen detailed some of the key strategies to attract and nurture volunteers for an appreciative audience at The Communicators Club’s Nov. 5 luncheon meeting.
Frandsen, who was promoted to the top job in early October upon the retirement of longtime leader Vincent dePaul Lombardi, estimated the group provides audio reading services for 3,500 clients in Central Massachusetts.
The service runs seven days a week, and content is communicated using 30-plus newspapers in the region, books, podcasts, a phone app and online streaming. A growing number of its clients are accessing Audio Journal through smart devices such as Amazon’s Echo.
Shilling, TCC draw mentions in Worcester Business Journal cyber-hacking feature
Drawn by the timeliness and impact of The Communicators Club’s Oct. 1 presentation by data-security expert Cameron Shilling, a Worcester Business Journal reporter based a recently published article on information gleaned from that event.
In “The new wave of cyber attacks,” WBJ News Editor Grant Welker liberally quoted Shilling, a McLane-Middleton lawyer whose October talk offered TCC attendees an expert assessment of how to protect both your personal and organizational data.
Welker was among the guests who took part in the informative, wide-ranging discussion with Shilling at Worcester’s O’Connor’s Restaurant & Bar. We thank WBJ for the coverage, and encourage others to take advantage of The Communicators Club’s first-rate roster of speakers on topics that matter to us all.
‘Cyber Attack!’ speaker Shilling offers data-protection strategies
Although the Communicators Club’s October luncheon program has taken place, we wanted to share some of the insight and actionable information on offer from our guest speaker: Data security expert Cameron Shilling.
We asked Shilling, an attorney for two-plus decades with a focus on cyber security, to address some of the big questions in data security and privacy; the McLane Middleton-based lawyer also provided some easily achievable actions to protect yourself online.
Needless to say, we asked Cam to save the most specific tips and strategies for his Oct. 1 audience. Still, he graciously shared some options that should greatly increase your ability to protect your personal and/or business data from the growing threat of cyber attacks.
The Communicators Club Annual Meeting May 14 at Clark U included Nichols College sophomore Rosellen Quist receiving the $1000 Elaine Cencak Memorial Scholarship check from TCC’s Barbara Ingrassia.
Murray gives Communicators an economic backgrounder
The Communicators Club awarded its annual $1,000 Elaine Cencak Memorial Scholarship to Rosellen Quist, a Nichols College sophomore, at its May 14 Annual Meeting at Clark University’s Higgins University Center.
Former Lt. Gov. and current Regional Chamber CEO Timothy Murray was the featured speaker, getting us behind the scenes on challenges and successes in advancing Worcester’s economy – from employment to entertainment.
Rosellen has exhibited a sustained interest in a Communications career since she was in high school. In her application for the Cencak scholarship, she exhibited a variety of communications skills and interests – and is highly regarded by her Nichols professors.
As a sophomore at Nichols, Rosellen works 20 hours a week in the school’s Visual Media Studio. In addition to creating videos, she assists her fellow students with editing their video projects. Accompanying her application for TCC’s scholarship, she submitted a video she made in high school on working with students who have special needs; a paper on “The Ethics of Violent Photographs in News Media”; and a presentation on the benefits of learning a foreign language.
Rosellen is focused on content creation, social media and public relations, and aspires to be a social media manager.
Clark’s School of Professional Studies was both presenting sponsor for the evening and also had a representative outlining the offer of graduate school tuition discounts for 2019-20 Communicators Club members.
Those very memberships are available now, with equivalent corporate rates making professional development a sweet deal for communicators and employers alike.
Learn more and join or renew a Communicators Club membership now.